Shopping marketplace Fashwire has launched a refreshed app interface that the company says will help its users discover and share fashion. Come and join us for some retail therapy for wonderful items that you won’t find on the high street. Research out this week finds that marketplaces are now the starting point for 44% of all product research, accounting for the largest share of search, compared to only 19% for search engines themselves. Brands’ own websites comparatively languish, commanding only 9% of initial searches. This trend was particularly pronounced in those aged 18-24, where 52% use marketplaces as their starting points vs 18% search engines. Singles’ Day, let’s not forget, is run by Alibaba – a marketplace.
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