Sustainable fashion: what it is and why it is important

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Increasingly conscious and demanding consumers are no longer satisfied with the beautiful garments to wear, they want to know how these garments are produced and to ensure that the ways, times and places of production do not contribute to the deterioration of conditions. the environment and the working conditions of staff.

Fashion is probably not the first word you think of when it comes to eco-compatibility, sustainable development and ethics. What if you find that the fashion industry is considered the second most polluting industry in the world after fossil fuels? In this article, we will see what are the advantages of sustainable fashion and what do people at BritainReviews think about this topic.

But what is sustainable fashion?

Sustainable fashion is fashion that respects the environment and society in all its phases: from conception to production, through distribution to sale. You can also check out modern fashion shops in the UK that support sustainable fashion.

This fashion proposal aims to work with less polluting raw materials, reducing production waste, such as water and electricity costs, and producing durable parts, stimulating conscious consumption. In addition, this model proposes a more humane production, without the exploitation of workers and with a more equitable remuneration.

Therefore, sustainable fashion foresees a real revolution with the choice of natural materials and those produced industrially must have a minimal polluting impact, with a reduction of waste in terms of consumption of water, electricity and raw materials. It is also a social fad, which provides workers with safety during their work and proportionate remuneration.

Sustainability benefits

The main advantages of sustainable fashion? It is discovered in front of the closet. Here’s how you can feel better about what you wear every day, knowing that you support an ideal development of production models, people, and the planet.

• The protection of the planet is supported by a concrete gesture.

• Contributes to reducing global water pollution, carbon emissions and large amounts of waste.

• Good working and supportive practices are accepted.

• Wear long-lasting, high-quality clothing.

• Animal rights are upheld.

• Clothes are not treated with chemical dyes and therefore have no impact on health and do not give rise to allergic reactions.

We avoid contact with harmful substances in fabrics

Azo dyes, traditionally used in the fashion industry (aka unsustainable) for dyeing fabrics, are produced with harsh chemicals such as formaldehyde and other known carcinogens. Consequently, even the clothes we wear are impregnated with chemicals that are dangerous not only for the environment but also for our bodies. Prolonged contact with our skin ensures that harmful substances contained in tissues are absorbed and enter the bloodstream. Absorption is more pronounced when the body temperature is higher and the pores are more dilated to allow perspiration.

The damage to our health can consist of dermatitis in more or less severe forms, headaches and respiratory disorders, up to tumours. Another problem with chemical dyes is that research and development ensure that new compounds are produced all the time, but we are not aware of what real risks and impacts they can have on humans and the environment.